I was interested in whether “woke” companies donate disproportionately to Democrats, or if their embrace of progressive causes is one big branding exercise.

The answer? Kinda both (but mostly branding)!

I’m unbelievably proud to say that my findings were published in this week’s issue of The Economist.

Go here for the article.

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massive thanks to G. Elliott Morris, Data Journalist at The Economist, for collaborating on the analysis, and to Dan Rosenheck, the Editor of Graphic Detail, for turning my stodgy analysis into a publishable article.